In our household, we often look forward to the day after a candy-sale holiday (like Valentine's Day, Easter, Halloween or Christmas) because candy gets marked down to half-price (or less) at the store. This time of year, I'll stock up on marked-down Halloween candy for stocking stuffers at Christmas, and chocolate to chop up for cookies or melt for holiday baking.
Now, I hear those protests concerning candy freshness when purchased in early November for December use. Really? Can you honestly tell me you checked the freshness date on that Hershey bar you just stuffed in your mouth while your three-year-old wasn't looking? I didn't think so! My experience has been that candy displayed for holiday sale has often been in the store for less time than that sold in traditional packaging. I have never had a problem with the quality of this sale-purchased candy if it was used within a month or two of purchase.
So, when Halloween is over, I have several options for purchases. If I find individual pieces in traditional wrappers, but a "seasonal" bag, I'll purchase them for Christmas stockings. The chocolate which is seasonally wrapped, however, can still be used for baking. But how do I determine if it's really a good price?
This is where I typically employ my "rule-of-thumb" shopping strategy: I calculate a price at which I can often find the item on sale, and refuse to pay more than that price for that item. For example, a 12-oz package of semi-sweet chocolate chips is regularly priced $1.49 at my local Aldi Store (which is the equivalent of $1.99/pound.) If this is my rule-of-thumb, then anything less than that price is a good deal, and anything more than that, I leave behind at the store. I find that rule-of-thumb shopping works equally well whether I am purchasing a pound of chocolate, a loaf of bread or a pair of socks, and it makes the decision-making process while shopping quick and easy. (My real rule-of-thumb price for chocolate, by the way, is $.10/ounce, or $1.60/pound.)
To store chocolate for seasonal baking, I'll often place it in my freezer. (This not only keeps it fresh, but at my house, frozen chocolate is slightly less likely to be discovered and eaten.) While the chocolate will assume a "whitish" coating when frozen, it looses that appearance when baked or melted, and is still fine to use if stored for 6 months or less.
In our current economy, there tends to be more competition for marked-down merchandise than when people have a greater quantity of discretionary income. In our household, however, we find that we have more discretionary income on a regular basis when we purchase items on sale, to get more for our money, regardless of the economic climate. By doing that, we end up having more money for things that matter.
--Susan Rodebush © 2009
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